August 2007 | From the Editor
All in the Family
If you’re a longtime reader, you’ve watched Whole Life Times go through quite a few transformations. What started as the little-black-and-white-circular-that-could in 1979 has evolved into a multimedia extended family, as varied and vibrant as the community it serves.
With our monthly city publications — Common Ground in San Francisco, Conscious Choice in Chicago and Seattle and Whole Life Times in LA — we bring you field notes from the frontlines of the new bright green economy. On our web TV, radio, shopping, yoga and wellness network Yogamates.com, we connect you with the leaders, thinkers and culture creators who are changing the way we live and work, play and pray. As we broaden our brands and services, we aim to be the podcast on your commute to work, the social change credit card in your wallet and the email newsletter in your inbox. And for each party we throw, concert we sponsor, panel we sit on or festival we booth, we are honored to be a part of this burgeoning movement.
In a matter of just a few decades, what began as an alternative to the mainstream has become the mainstream. Signs of the shift are everywhere — on T-shirts and newspaper headlines, in our carpool conversations and on our grocery lists. And in the last year alone, it was as if some critical switch flicked in our favor, building momentum to a level both dizzying and exhilarating.
In some ways, that’s simplified our jobs at WLT — more readers excited by and committed to our mission, more people out there doing the good work that inspires the stories we tell. It’s a beautiful thing, and it’s what we’ve been working toward all along.
But in other ways, the exponentially growing number of worldchangers is outpacing old media’s capacity to document their many successes. That’s what’s driven the growth and change in our company, forcing us to scramble to innovate and adapt as quickly as you’re building a better world.
If we stumble along the way, we hope you’ll keep us in check. We treasure your letters and emails and thrive on meeting you in person at festivals and events. If you promise to keep going and growing, we promise to keep up.
—Eliza Thomas, Editor in Chief
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